Harley Davidson banyak saingan sehingga tertarik beli Ducati?


Beberapa media luar memberitakan bahwa Harley Davidson berminat untuk membeli Ducati. Contoh beritanya:
Harley Davidson prepares to buy Ducati

It is reported that the Wisconsin-based bike builder has hired Goldman Sachs to prepare a takeover bid for Ducati that could be worth up to 1.5 billion euros ($1.67 billion).

Dikatakan bahwa pabrikan asal Wisconsin ini telah menyewa Goldman Sachs untuk menyiapkan tawaran ambil alih Ducati dengan nilai sebesar 1.5 milyar Euro.

Sebelumnya Harley pernah punya pengalaman tidak bagus saat membeli pabrik motor eropa juga yaitu MV Agusta:
Harley-Davidson Rumored To Be Interested In Buying Ducati, Legit rumor or fake news?

Reuters’ sources say Hero and TVS Motor Company have backed away from any sort of deal, and BMW, Honda and Suzuki have also pulled out of consideration, according to, again, Reuters’ sources.

That leads us back to Harley-Davidson, which has had a recent history of making huge profits of selling bikes and t-shirts to millions of people who, generally speaking, are aging at a pace that will see many of them stepping out of the moto market over the next decade or so. Ducati’s reputation for performance and a youthful persona might be a way for the MoCo to remain relevant to a younger demographic.

That said, Harley’s purchase of MV Agusta in 2008 was money poorly spent for the Milwaukee manufacturer, as it eventually sold back the company to its previous owner, Claudio Castiglioni, for a song in 2010.

Sumber Reuter mengatakan bahwa Hero dan TVS motor mundur dari peminat, begitu juga BMW, Honda dan Suzuki. Sementara itu Harlet Davidson punya sejarah bisa punya keuntungan besar menjual motor dan kaos ke jutaan orang yang segmen pasarnya lebih ke dewasa / tua. Lalu Ducati dikenal karena performa dan selera muda bisa jadi jalan untuk masuk ke segmen lebih muda. Namun Harlet Davidson pernah gagal saat membeli MV Agusta di 2008 dan menjualkan kembali ke pemilik asal di 2010.

 

Sebelumnya penulis pernah membuat artikel Harley Davidson menutup pabrik:
Karena kalah saingan Harley Davidson memecat 118 karyawan

Namun juga sedang melakukan pengembangan seperti misalnya di thailand:
Untuk menghindari pajak impor Harley Davidson bakal buat pabrik di Thailand

Dari sisi stok saham, baru baru ini Harley Davidson sepertinya mendapatkan peningkatan rating:
Harley-Davidson, Inc. (HOG) Receives Consensus Recommendation of “Hold” from Analysts

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2 thoughts on “Harley Davidson banyak saingan sehingga tertarik beli Ducati?

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